The first project in GRDS 255 involved creating a type specimen for a randomly assigned typeface, with a focus on creating a grid system. I received PMN Caecilia, a humanist slab serif typeface developed in the 1980s. Though the typeface has fallen out of use in recent years in favor of sans serif type, I found it in several modern examples, including branding for TAZO Tea and BeerAdvocate, as well as an optional reading font in Amazon's Kindle e-reader. Though unassuming on its face, I aimed to show the unique changes that the letterforms undergo between their regular and italic states. This project was not only a deep dive into the typeface itself, but into the process and history of typeface production.
First Layout Sketch
Second Layout Sketch
First Draft
